Capsul emerges as a brand with a dedicated mission: to inspire and assist men in cultivating a capsule wardrobe. Central to its initiative is an innovative "outfit generator" app. Through this app, users capture images of their clothing, and daily, it facilitates the creation of outfits using their closet essentials.
Client
Capsul
Role
UX Researcher
UI Designer
Founder & CEO
Teams
Capsul is a platform where you can create a staple, timeless wardrobe seamlessly and intuitively
Long story short….
In my capacity at Capsul, I'm tasked with conducting user-centric research on our specific audience, ensuring a comprehensive understanding of their needs and challenges to enhance the user experience. My workflow involves researching, developing low-fidelity wireframes, iterating them into mid-fidelity prototypes, and presenting them to investors. Concurrently, I'm engaged in crafting branding elements and a logo for Capsul, fostering a unified and cohesive user interface for our clientele.
Due to a limited budget for this project, personas reflect users and clients from stakeholder perspectives and market research. User interviews were not conducted. Regardless, the core needs of these personas have meaningful implications for the following processes.
As I progressed to mid-fidelity designs, I crafted a series of 10 iterations for client evaluation and approval. Advancing with three preferred designs, we will refine and finalize designs A/B/C for full development and prototyping.
Approved Concept A
After the approval of Design B from the previous wireframes, I was able to build out the entire design and all possible outfits for the outfit generator in preparation for investor presentations.
Following the progression from wireframes to a comprehensive user flow, as previously demonstrated, the next step involves prototyping all three designs. This crucial phase ensures that each design is meticulously refined to meet the standards expected by potential investors. Through prototyping, we can effectively showcase the functionality, usability, and visual appeal of each design variant, thus preparing them to captivate and impress stakeholders. By meticulously crafting these prototypes, we aim to instill confidence in the investment potential of our product, presenting a polished and compelling vision of its future success.